Premier Issue: Internet Marketing Newsletter
This Newsletter is about ONE SINGLE topic. The TEXT in your marketing.
I have over 100 website clients (yeah!). I have designed some beautiful websites. The websites have been
optimized (Search Engine Optimization – SEO) to get quality traffic. But you know what – you can have a gorgeous
website and great traffic, but no business. How can that be?
The DEAL BREAKER
The deal breaker is your text!
If your text is poorly written, purposeless, and flat – then the visitors who found your beautiful website will not become your customers.
I want to share something with you. I can write. It just takes me forever. I didn’t have really any text on my
website worth a darn for about 4 years. So, I can relate. Then, I attended some workshops with Lisa Cherney of Conscious Marketing.
I was so jazzed afterwards, I couldn’t even sleep. I re-wrote my whole website and added a half-dozen pages. I re-wrote my brochure and business card. It was fun and it just flowed right out of me. My website traffic has doubled and I need to hire an assistant to help me with my increased workload. Yes, this is a true story. See how much text I have on my website? And I am not even done yet. I have so many other topics I want to write about. I have so much information to share. And, I am getting business from all over this country.
So... What do you do?
Can you answer that question so well, that you instantly get customers? Customers that are your perfect clients? Don’t you only want to do what you love to do? And make great money?
What you say on your website, at a networking event, on a flyer, in an interview, must be stellar, focused, and authentic. It is a critical part of your business and marketing strategy. It will attract your ideal clients and repel the people you do not want to work with.
Web Copy Writing
Web copy writing is a unique form of writing that compells action. It also has to blend search engine optimization techniques and code work into the mix. Opportunities are in many places on your website and a professional Web Copy Writer knows exactly what to do to maximize those opportunites. It is a professional web copy writer that can optimize your text for the search engines while also keeping your text elegant enough for your human reader. This balanced, quality copy can turn an under-performing web page into your best sales person. Great web copy can be your smartest investment and make the difference between a money making machine or a worthless piece of internet cyberspace.
Want to explore your web copy writing options? Give us a call.