Links and Article Marketing
Internet Marketing Newsletter by Charlotte Howard
I am jazzed about 2009. I am full of energy, optimism, and drive and I want to make sure I help you make significant progress with your businesses this year. My goal is to share information so you can make wise choices. I also want to show you how to increase your exposure and marketing energy on the web. Some of these techniques will even be FREE! But first - I want to talk to you about links. Because...
Links are a HUGE part of your website's success.
In-bound links (links that are pointing to your website from somewhere else on the internet) are a significant factor in determining where you show up in the search engines. They also send you traffic, which is people looking for something they want - information, products and services.
There are two reasons for a link.
- To send traffic your way.
- To send link-juice your way.
It is important to know why you want a link from another source, as both of these reasons are valuable for certain purposes.
Google will determine if your site belongs on Page 1 of the SERPs (search engine results pages) by evaluating your website content AND the number of links that are pointing your way. They will also be evaluating the quality of the in-bound links and determining if the linking appears to be a human activity or if the linking seems automated.
Link juice is a term that describes the power or quality of the inbound link. Every web page has only so much juice to pass around. Some pages have no juice.
Here is an example of a common linking strategy.
Link Exchange: "I'll link to you if you link to me."
You both place each other on your Links page along with dozens of other businesses. Your link juice probably cancels each other out. These pages are likely the least visited pages on both websites. Google ignores Link pages especially if they are NAMED "links.html". Where's the value? Perhaps a little bit of exposure to human eyes if you are at the top of the list or you stand out on the page in some way. These links are popular locally but may have very little impact on your Google standings.
Now THIS is a beautiful link!
One way - pointing to your site. It has your keywords in the anchor text. The page that the link is coming from is optimized for your keyword phrases and has decent page rank. The link is surrounded by valuable and relevant content. Oooo - the link is bold. It also doesn't have a "no-follow" tag on it.
Why am I telling you this you wonder?
You may have heard of it. Start writing articles and submit them to article sites regularly. This is a powerful way to get juicy in-bound-only links to your website. You can do this yourself. Many article submissions are free. Go to www.ezinearticles.com and www.submityourarticle.com and create an account. You will be placed on their e-mail auto-responder lists. Accept these emails, open them, and read them. They are helpful and will teach you how to write articles well.
Don't have time? Hate writing? Rather have someone else do it?
Please call us at (928) 204-9015 and ask about our Internet Marketing Jump Start Package. We will professionally write 12 articles for you and blast them out over the internet. These articles will be original, researched and optimized. All you have to do is allow us to interview you and provide us with whatever marketing materials you already have.
The links pointing to your website from articles on the web are powerful! They are also a great lead! I can guarantee you that when someone finds your article on the web and they like what they read, they will follow your link. THAT'S GREAT TRAFFIC - QUALITY TRAFFIC.
Give me a call if you have any questions about Article Marketing (928) 204-9015.