Sedona Internet Marketing:
Start a Blog and Dramatically Increase Traffic
Developing an authoritative, informative, and popular blog builds a relationship with your potential customers. A great blog doesn't take a lot of time to create and can establish you as a expert in your field.
What's a blog?
A weblog — more commonly known as a blog — is an online journal with entries posted in chronological order with the newest items first. Aside from writing text, bloggers can add links, digital photos and images, videos, and interactive elements to their blog. Readers can comment on the entries, post links and develop a discussion with the blogger.
You can blog for a business?
While personal blogs dominate the worldwide "blogosphere," business blogs discuss everything from marketing tips, industry changes, business news, customer testimonials, product reviews and upcoming events. Anything you can discuss with customers, employees, colleagues, suppliers, and friendly competitiors makes an excellent blog entry.
More Information About Blogging For Your Business
Start Blogging for Your Business Now
Traditional marketing tactics like direct mailers, telemarketing, print advertising and commercials on radio and television face declining success. Filters and blockers like caller ID, the National Do Not Call Registry, Sirius Radio and TiVo omit these often intrusive outbound marketing efforts.
Inbound marketing is the future. Your potential customers increasingly use internet search engines to find you on their own time. A blog adds keyword-rich content for internet search engines to find, driving more customers to your site.
Blogging not only helps with SEO but establishes you as more than just a website — you are an online resource for information.
Potential customers make the effort to find the best business for their needs. They will discover through your blog that your company is the most informed, well-researched, and interactive. Customers feel comfortable giving their business to you rather than your competitors.
A Blog is an Incredible Marketing Tool: 10 Benefits of Blogging
1) Informed customers are loyal customers.
A dynamic business blog informs your customers about new projects, products or services your company offers. It also serves as a reminder that your business is dynamic and interactive and wiling to satisfy your customers, not just make a sale.
2) Blogs do more than add pages to your website.
Blogs can be sent to current customers via e-mail blasts or as newsletters. They can be picked up by subscribers to RSS feeds. They can be posted to e-zines, websites and other blogs, spreading your expertise around the internet. Your blog sets you apart from your competitors.
3) Show why you’re the expert.
With a blog, you can position you and your company as a thought leader in your industry. Whether you are trying to draw one-time, first-time or repeat customers, they know you are the most informed person in your field — a key asset to outshine your competition.
4) Blogs create a personal relationship.
Readers develop a personal connection to you through your blog making them more likely to patronize your business over your competition. Blogs “humanize” your business into a unique personality. Creating a dialogue with online users develops invaluable customer loyalty perfect for the markets of the 21st century.
5) Blogs converse with customers.
Blogs permit readers to comment on your entries. Readers add feedback to your posts, ask questions and offer their own tips or opinions. Comments give readers even more reasons to trust your expertise and join the debate, bringing them back more often to see responses to their comments.
6) Blogs improve the quality, not just the quantity of your customer base.
Blogging does more than just draw random visitors; it draws visitors who are already looking for the right company. Your blog establishes your mastery in your field, making those eager customers your customers. Even if your business is stretched to the limit, a blog can bring in quality customers, rather than just a larger quantity of customers.
7) Blog entries are SEO opportunities.
Online readers are often searching the web for answers to specific questions. You can write blog entries targeting keywords and phrases, drawing visitors highly interested in your topics. Customers you never thought you’d have through traditional marketing efforts will find you online.
8) Blogs boost links to your website.
Interesting and informative blog entries draw links because they are not overly corporate or sales-focused. More links mean more traffic and better search engine rankings. Customers who link to your blog increase the number of one-way inbound links, which boost your website’s rankings in internet search engines.
9) Fresh content boosts search engine rankings.
Search engines are on the lookout for new content. Posting blog entries on a regular basis tells search engines and web crawlers that your website is actively updating and should move above your competition on the results page.
10) Blogs help with media relations.
Interested media outlets can regularly visit your blog for updates in the industry, your business and the market. Media outlets are no longer passive or indifferent recipients of press releases. As the expert, you become a potential source for news, commentary and consultation.
Create a Business Blog on Your Company's Website
Free blog sites are great for personal bloggers but are poorly designed for business owners.
As a business owner, you want to make sure that the time you spend on your business is profitable. With a business blog on your own URL, all the work and optimizing you spend on your site accumulates at one place.
If you're telling people to visit your blog and your site at two different places, you weaken your business' effectiveness. Send customers to just one place for all their needs.
You own your website, so own your blog.
You should have control over the blog’s identity and layout, rather than settling for the best a free site may have to offer. A website and a blog develop brand identity and should be as similar as possible.
You can incorporate the blog into your website’s navigation, meaning website visitors are more likely to visit your blog and readers are more likely to visit your site.
Rather than having to follow clicks away from the free blogging site, customers can use your website navigation to easily switch from blogs to your business’ services and back.
What We Offer
Sedona SEO Web Design offers a blog package perfect for your small business.
For your small business, we will install a blog on your website based on the popular and easy-to-use WordPress blog template. We will also incorporate unique banner artwork for the blog to match your website.
If we created your website, we will add appropriate links to your website navigation or links in your text to help your existing customers find and read your blog, if you desire.*
You will get a one-hour consultation with a blogging expert who can explain how to best use your time on your blog. You will learn the basics of blogging, the rules of the blogosphere, where, when and how to post, the best online resources, and marketing techniques for your blog to build up your readership.
We will provide an extensive white paper explaining all the ins and outs of blogging, including:
- Steps to blog successfully.
- How to install and use an RSS reader.
- How to comment on other blogs and use your comments to drive readers back to your blog.
- Why reading and commenting helps your blog.
- How to write meaningful blog entries.
- The importance of titles and how to write catchy ones.
- Tips on length and frequency of blog posts.
- How to engage readers.
- Beginning topic ideas.
- Topics to make good blogs great.
- Quick topic ideas if you're in a rush.
- How to promote your blog.
- Where else to post good blog entries.
- How to register your blog online.
- Helpful links for topic ideas, markets and blogging networks.
- How to turn readers into leads into customers.
Call us for a blog evaluation, or an estimate for posting a blog on your website. 928-204-9015
* Some restrictions apply. Please call for details.