Helping You Write for the Web
Having a website that is informative and user-friendly is half the battle of getting new customers, and keeping the old ones. Having solid content is one of the best ways of keeping your customers coming back once they have discovered who you are. Here are some tips to keep in mind when you’re writing content for your site.
- Keep it relevant. Keep in mind that most people have a short attention span, and won’t spend a lot of time reading content that doesn’t apply to them. Figure out who your clients are, and write things that they will be able to use.
- Keep things clear. Don’t use technical jargon that your readers won’t understand. Likewise, make sure that you are not muddying the waters with unnecessary facts and figures. Simple, straight, and to the point should be the hallmarks of your writing.
- Cause your readers to believe in you. Remember that your readers need a reason to put their confidence in you. Why should they believe you as opposed to someone else? You should take a few moments to establish your credibility before getting into the details of your piece.
- Readers will do better with a single issue at a time rather than a whole laundry list of things. Keep your writing simple, address one matter at a time, and you’ll keep your readers hooked to the very end.
- Look for testimonials. If you can insert an interview, statement, podcast, or other similar media into your writing. Then, try to get someone your readers will relate to in order to help them draw the connection between your business and their needs.
- Know what your audience wants. You should do a little bit of research to find out the issues and concerns facing the people who will be reading your website. That way, you can tailor your content to fit the concerns they are facing.
- Give out something for nothing. Yes, you are probably trying to sell a product or service. However, you may need a “hook” to grab readers. A great hook is giving them some free advice to help them solve one of the issues they face. This will give them the confidence that you can help them with their other issues.
- Don’t be afraid of appealing to the emotions of your audience. People are emotional creatures, and this is something that you can use to your advantage. You can tailor your writing to appeal to their emotions, and watch the response rate shoot up.
- Give a sense of urgency. Give your readers a reason to act quickly. Using something like a limited time offer is a great way to compel readers to give your product or service a shot.
- Use a good call to action. Great website content closes with a call to action, or a statement telling readers what to do next.
By following these tips, you can begin to create content that is both useful to readers and profitable to your business. The more information you can provide, the higher your website will rank and the better relationship you can form with your visitors. So, go out there, start writing, and watch your business grow!